4649 (reads: Yo ro shi ku) is a polite way to say “Nice to meet you” in Japanese.

4649 is also an independent brand from London, making classic StreetWear with a hint of Japanese playfulness.

Our clothes are carefully crafted for comfort as well as style. Yoroshiku wear brings a little extra love and care to the world full of turmoil. It’s designed to support you and bring out your best.

As the brand name suggests, we love connecting people and elevate each other – let’s spread love & peace together, WorldWide.




Introducing… ‘Yoroshiku Crest’

Yumi’s Story