4649 (reads: Yo ro shi ku) is a polite way to say “Nice to meet you” in Japanese.

4649 is also an independent brand from London, making classic StreetWear with a hint of Japanese playfulness.

Our clothing is made using mostly organic/recycled cotton and is hand screen printed by local craftsmen. We support your daily grind and personal expression with comfortable quality threads so that our movement lives forever.

As the brand name suggests, we love saying ‘Nice to meet you’ – let’s spread love & peace together, WorldWide.




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Yumi’s Story

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